Ordinary ice chests often include shallow cup holders in the lid, a feature that isn't very practical when you need to get in and out of your cooler for fresh drinks. The YETI Beverage Holder is a heavy-duty, powder coated stainless steel version that slides securely into the AnchorPoint™ Tie-Down slot on the sides of your YETI cooler.
If your drink isn't in your hand, this is the next best place for it!